Strategic Product Leader | AI Innovation Specialist
Omar Martinez
17+ years shaping digital platforms across LATAM, Europe & GCC. I lead product strategy and AI innovation at a Tier-1 telco, building scalable platforms in eLearning, eHealth, and smart tech. Formerly at Coca-Cola, Noon, and PepsiCo. Passionate about systems that scale, storytelling that moves, and teams that win.
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EXPERIENCE
Senior Manager, Digital Adjacenciese&UAE – 2022 to present
→ Built and launched proprietary edTech product
→ Led GTM for AI-driven education and health tools
→ Drove vendor evaluations and innovation initiatives
Sports Category ManagerNoon UAE – 2019 to 2022
→ Doubled revenue in two years across Sports vertical
→ Set assortment and UX benchmarks for region
→ Managed partnerships for portfolio and pricing
Founder – Health & Wellness StartupGoStrong UAE – 2017 to 2020
→ Founded platform to connect athletes with performance experts
→ Created and launched high-performance meal plan service
→ Created digital campaign for pharmaceutical company
→ Created unique corporate wellness programs for diverse clients across the UAE
Brand Manager, Sparkling PortfolioCoca-Cola Mexico – 2009 to 2013
→ Managed Minute Maid Brand
→ Lead SOM through solid IMC strategies
→ Launched first collaborative marketing campaign with external brand, Kellogg's
Assistant Brand Manager
PepsiCo Mexico – 2006 to 2009
→ Repositioned premium snack brand
→ Supported SRM strategy for Lay’s